Matthew Peterson, Composer & Composer in Residence

"Before I started working with Sofie, I felt anxious and insecure about my branding, social media, and interview ability - just about everything surrounding communication and marketing. As confident and passionate as I am around my music, I didn’t know how to communicate that adequately enough (for my admittedly perfectionist and high standards!). I wasn’t sure what was working, and what wasn’t, I was doing my best - in the dark.

Sofie helped to demystify communication and marketing. She helped me to develop good sustainable strategies in line with my values and personality. She not only helped me define the big picture, but also see the path to get there. She also was able to say ’this thing you already are doing is working very well for you, keep it up!’ And she can also give the most constructive criticism, like ’this is OK, but that’s not good enough - it can be great!’ And we work on it together.

First and foremost, Sofie cares. That has lead to trust, with trust I can work hard and forge ahead with a great coach in my corner. Sofie is a natural teacher, and has a clear and pedagogical approach that I believe can work for a wide variety of personalities.

I had the opportunity to take three free sessions with Sofie. Already after one or two, I had made so much progress that I felt I needed to continue. The year that we have worked together has been the most successful to date both artistically and professionally, and I believe Sofie’s help has had a big part in that. In three years, I can’t wait to look back on what has happened as a result of the lessons learned from our collaboration."

Photographer, Swedish Society for Professionals Photographers

"I just want to say that I have starting the coaching and that it is really good! I have "met" Sofie 2 out of 3 times now, and immediately got a very good impression and a lot of trust in her. She is extremely responsive to my thoughts and with her experience in creative industries, her competence in business and own experience in entrepreneurship, and especially her enthusiasm about how I can think ahead, this will help me a lot. I am so grateful to have had this opportunity for coaching, would like to continue with further coaching when ideas are to be turned into action 😀.She is awesome!"

Karin Blixt, Actor / Playwright / Director

"Arts Dynamics and Sofie Marin, provide easy to follow, step-by-step guidelines for artists, whilst all the way recognizing the needs, perils and successes of the craft. There is a lot of strength to be found in the community, you will be able to meet with people in the same situation as you. I love being an artist; rehearsals, standing in front of an audience, but marketing - not so much. Arts Dynamics supports me in the day to day work with social media, networking, marketing and is gently pushing me further"