In English

My background

With 20 years experience in various leadership roles within performing arts, culture and entertainment, I am passionate about supporting Arts, Business and Entrepreneurship #FromSweden. I founded London-based production company From Sweden Productions in 2009 with the aim to promote and support Swedish Classical Music, Performing Arts, Culture and Entertainment abroad with a special focus on Anglo-Swedish relations, and have been fortunate to be working with clients who have performed at BBC Proms, London´s prestigious Wigmore Hall, Kings Place Cadogan Hall not to mention TV, West End and Broadway. In Sweden clients include the Royal Palace Music Festival and Vattnäs Konsertlada. I have also recently worked as the Administrative Director for the Opera Chorus at the Royal Swedish Opera where I was responsible for approx 55 chorus members and before that, as a producer at the Royal Dramatic Theatre and Drottningholm Palace Theatre. 

My Services

I love helping clients and organisations with the strategies, tools and support they need to optimise the impact of their upcoming concerts, productions, festivals and events to stand out in the crowd, attract large audiences and collaborate with partners and sponsors to ensure financial stability. This can be achieved through strategic advice and consultation, hands on help with PR and Marketing campaigns as well as VIP/Sponsor and Event Management before, during and after the event. 

If you are an arts organisation with several events during a season, I can also help with the more long term strategy to streamline your activities, get clear on your vision and milestones to reach the goals you want to set out for your business. 

Don´t hesitate to get in touch should you have any questions re the above. I look forward to hearing from you!

Kind regards
Sofie

PS Don´t take it from me, here´s what a few of my clients have said about the work I have provided for them: 

"Sofie is a serious, honest colleague with a long experience in the performing arts, both off and on stage, which gives her a unique understanding of necessary pre-requisite for any cultural affair. 
This hard-earned knowledge, in combination with a straightforwardness in dialogue makes Sofie better equipped than most for all the challenges that she will encounter in her new London-based role, promoting sales of Swedish artists.
"
- Ulrika Holmgaard, former cultural attaché Berling/CEO Employer Association for the Performing Arts in Sweden

"Sofie came highly recommended and I can now understand why! Working with zero advance budget and an unbelievably large cast of different presenters, musicians and personalites, Sofie pulled together everything to guarantee that our not for profit charity event “121212 One World” for 1200 people was nothing short of an outstanding success! Her commitment to the project was extraordinary and above the call of duty. Sofie is a true professional with a big heart. If you have a big vision for an event and you need someone to translate that vision into reality, call Sofie! Highly recommended!” 

- Marie-Claire Carlyle, Co-Producer 121212 One World Celebration

“Sofie Haag, an amazing producer. I worked with Sofie at the Royal Dramatic Theatre in Stockholm, were she produced “Valerie Solanas will be president of America”. It was a big and demanding production. A large ensemble, newly written play and a strong minded cast. Sofie managed us with a strong, calm and professional approach. She is fast-paced and fun, as well as fearless in managing conflicts when needed. Many work situations would be a lot more fun and enjoyable if there were more producers like her in the world.”

- Noomi Rapace, Actor